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Janaína and Jefferson Rueda’s ice creams

Everything that Janaína Rueda and Jefferson Rueda make it successful. With the downtown ice cream shop it couldn’t be different. Opened in May 2018, the ice cream shop is successful not only on social media, but in the real world and offline as well.

As the name says, it is located in the center of the city, next to the Hot Pork, also owned by the couple. In fact, if there’s one thing I admire about the two of them, it’s the fact that they value downtown São Paulo and help revitalize such a beautiful and important region for the city.

In addition to the Sorveteria do Centro and Hot Pork, the couple also has The House of the Pigwhich already won a post here on the blogit’s the Bar da Dona Onça, all are public and critical successes. But in this post we are going to talk about the ice cream shop.


THE downtown ice cream shop is located in Rua Epitacio Pessoaat Republic. It is very close to terrace Italy It’s from Copan.

Who passes by unawares, understands nothing: a line in front of a tiny counter. It is necessary to read the plate with the flavors of the ice creams created by Saiko Izawa and Rueda to understand that the Ice Cream Shop is right there.

Downtown Ice Cream Parlor (Photo: This World is Ours)

Although it is a very small space (there are no tables for ice cream), the environment is very charming. There is a modern chandelier and a sign on a pipe to remove the ice cream that is a hit in the Instagram.

Downtown Ice Cream Parlor (Photo: This World is Ours)

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  • All prices have been checked as of January 2019.

The ice creams are entirely produced there without coloring and flavoring artificial. You simple cost R$ 8 and can come in a glass or cone, made there, including. There aren’t many flavors. The basics are: milk, milk chocolate, 70% chocolate, strawberry and jabuticaba. O Neapolitan (chocolate, milk and strawberry) costs R$ 11.

Downtown Ice Cream Parlor (Photo: This World is Ours)

But I confess that when I got to the part of “desserts” from Sorveteria do Centro, I gave up on basic ice creams. they cost BRL 14 and they can also come in the cone or in the cup. Options may vary, but when we were there there were:

  • Milk + Bacon + Caramel + Chocolate + Pork
  • Milk + Creamy Guava + Pink Pepper + Guava Syrup + Pennyroyal
  • Chocolate + Lots of Brigadeiro + Granulated Chocolate
  • Jabuticaba + Pennyroyal + Suspiro + Chia syrup
  • Strawberry + Fresh Strawberry + Pennyroyal + Pink Pepper + Sigh

Another item from Sorveteria do Centro that is very successful is the alcoholic ice cream (R$ 18). have the jabuticaba with chia syrup and cachaça syrup it’s the affogato, which is milk with espresso and rum.

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+ A Casa do Porco: Is it worth the queue?
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R. Epitacio Pessoa, 94 – Republic
Every day: from 12:00 to 23:00

Adolfo Nomelini

Journalist graduated from PUC-SP and post-graduated in Communication in Digital Media, he is passionate about music, coxinha, television, his glasses and the internet. He has been working with online content for more than 13 years and spends much of his time “throwing his body out into the world, walking around and, by the natural law of encounters, leaving and receiving a little”.

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